Scenaryo · AI Transformation Consulting

    AI opens a space of possibility that didn't exist before.
    We help you be the first to step into it.

    It's not the technology that makes the difference – it's who understands fastest what becomes possible with it. That's exactly where we start.

    → Discover the possibilities
    AI in production since 2017TchiboContinentalTÜV SÜDZEISS
    AI strategy sketched by hand – notes, diagrams and tools on a workbench
    — The best idea emerges between people, not between tools.
    01Our mindset

    Good solutions start with the problem, not the tool.

    Most AI initiatives start with the technology and then look for a problem to fit. We turn that around: first the real bottleneck, then the question of where AI has the greatest leverage – prioritised by impact and feasibility, not by hype.

    AI doesn't replace judgement, it amplifies it. That's why people stay in the loop – choosing the data, shaping the prompt, evaluating the result. We automate the repetitive so your teams keep room for what matters: strategy, creativity, decisions.

    And we deliver in short cycles: build, measure, learn. A clear direction from the top, momentum from the teams – both at once. Because strategy that never reaches practice stays an opinion.

    02Our work

    Four practice areas. One standard.

    01

    AI Transformation

    Most transformation projects don't fail because of technology. They fail because nobody asked the right questions. We help you anchor AI in product, processes and organisation in a way that turns investment into real, measurable, lasting impact – without detours.

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    02

    Digital Products

    A good product isn't built by adding features. It's built by understanding early which problem it should actually solve – and leaving everything else out. We accompany you from first idea to market-ready product, focused on what users truly need.

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    03

    Coding³

    Strategy without execution is an opinion. We build what product teams need to move forward – MVPs, automations, intelligent systems. Built for real use, not for the next presentation.

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    04

    Labs

    Whoever only optimises today loses tomorrow. In Scenaryo Labs we develop early-stage experiments and prototypes for partners who understand that the next competitive advantage has to be built now – not when the market makes it visible.

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    Insights

    What we think before we build.

    Case studies, frameworks and perspectives from the intersection of strategy, product and AI. Not content marketing – the things we've actually read, tested and sometimes discarded.

    Read the Insights
    About us

    Two partners. Not a junior team with slides.

    Behind Scenaryo stand Vinko Novak and Florian Preisenhammer – 20+ years of combined experience in product strategy, AI and technology, from projects with companies like Tchibo, Continental, TÜV SÜD and Zeiss. Not as external observers, but as the ones accountable in the room.

    More about us
    For CIOs & CDOs

    Under pressure to turn AI into value?

    We bring your first use case measurably into production – quietly in the background or as the visible face of the initiative. You decide.

    → More for decision-makers (in German)
    03Experience that counts

    Theory is easy. The hard part is the conversation when budgets get tight.

    Theory is easy. What's hard is the conversation when budgets get tight, the roadmap is under pressure and everyone is waiting for a decision.

    Behind Scenaryo stand two partners with 20+ years of combined experience in product strategy, AI transformation and technology – in projects with companies like Tchibo, Continental, TÜV SÜD and Zeiss. Not as external observers, but as the ones responsible in the room. This experience cannot be replicated. It is the reason our clients come back.

    Experience from projects and prior roles at

    AllianzHSBCZurichBMWContinentalZEISSSiemensTchiboTÜV SÜDO2TelefónicaProSiebenSat.1GEMALandeshauptstadt MünchenAllianzHSBCZurichBMWContinentalZEISSSiemensTchiboTÜV SÜDO2TelefónicaProSiebenSat.1GEMALandeshauptstadt München
    04Get in touch

    When you've found the right one, a conversation is worth having.

    No standard pitch deck. An open conversation about what you're working on – and whether collaboration makes sense. We decide together.

    05Questions & answers

    What people ask before they get in touch.

    What does Scenaryo do?
    Scenaryo is a senior-partner consultancy based in Munich. We work alongside companies that turn AI into real product decisions, measurable impact and competitive advantage – across AI Transformation, Digital Products, custom software (Coding³) and early-stage Labs experiments.
    How is Scenaryo different from a traditional management consultancy?
    We don't write reports. We make decisions with you and ship outcomes. Each engagement is led by a senior partner who has built, led and transformed products inside companies where mistakes had consequences – not by a junior team using slides.
    Who does Scenaryo work with?
    Mid-size and enterprise organisations in DACH and the EU that are serious about translating AI strategy into shipped products. Past project context includes Tchibo, Continental, TÜV SÜD and Zeiss.
    What services does Scenaryo offer?
    Four practice areas: AI Transformation (anchoring AI in product, processes and organisation), Digital Products (idea to market-ready product), Coding³ (MVPs, automations and intelligent systems built for real use) and Scenaryo Labs (early-stage experiments and prototypes).
    Where is Scenaryo located?
    Scenaryo GmbH is headquartered at Unertlstrasse 36, 80803 Munich, Germany. We work with clients across Germany, Austria, Switzerland and the wider EU, remote-first.
    How do I start a conversation with Scenaryo?
    Write to info@scenaryo.de. The first step is an open conversation about what you are working on – not a pitch deck. We decide together whether collaboration makes sense.